The new logo was revamped mainly because of the change in hardware design, as the new Apple computers used metallic casings. However, the most significant change came from its new logo design, which was more impactful than its previous versions. Whether it was the translucent iMacs or the new packaging of the products, Steve Jobs changed the entire personality of Apple. Once he was back in the saddle, the first thing he did was rebrand the company. In 1997, Steve Jobs rejoined the company after twelve years. While Apple has a single logo design that it uses as the brand identity of its organisation, it also uses some other versions with little variations in colours. The leaf of the fruit is bent towards the right side. The most noticeable thing in the Apple logo is its imagery of apple fruit.Ī bite is designed on the right side of the fruit to ensure it looks like an apple. However, before we delve into its history, we will take a glimpse into the salient features of the Apple logo design: Shape However, the story of the Apple logo design history has more exciting facets than just a bite.įrom its first design until its modern form, it has undergone some iterations that deserve mention in this article. I was going for the silhouette of an apple, but to make it look more like an apple and not some other round fruit, I did what one does with an apple, I took a bite out of it. Touraj Saberivand was the partner of the design team that created Apple’s logo.Īccording to him, the bite was created to make it look more like an apple so that it does not seem similar to any other fruit. However, the original creator of the Apple logo design has a different story to tell. There are many other unofficial versions of this story. Some associate the bite with the lore of Alan Turing and his death, while some attribute it to the story of Original Sin. The most noticeable change is the bite, and people cooked up many stories about it. This ended an old rift between the two companies and ended on a positive note.Ĭoming back to the exquisite Apple logo design, it kept going through several iterations from its very first inception in 1976. You may also like: A Small Business Guide to Rebranding Costs

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